Social Media and Communications Specialist
Social Media and Communications Specialist
Role purpose
We’re seeking a Social Media and Communications Specialist to join the growing team working across anihana’ s growing community.
We’re looking for someone with a solid understanding of all social media platforms, a flair for copywriting and a passion for all things bath and beauty. You’ll ideally have 2+ years social media marketing experience either agency side or in-house, and thrive in a fast-paced, agile environment.
In this newly created role, the successful candidate will be responsible for community and content management across all of anihana’ s busy and highly engaged social channels. The role will involve content and copy creation across social, digital (blog, EDM, E-comm), PR and customer service functions. Responsibilities will also include assisting the wider marketing team to support broader marketing and PR activities including events and content shoots.
About you
You have a passion for brands that have a purpose, you use social daily and understand what makes people stop scrolling. You enjoy a fast-paced work environment and take ownership of your work. You love writing, responding to questions and making people laugh.
Ideally you have:
- 2+ years agency/brand/freelance experience with social media management
- Strong copywriting skills, basic design skills, strong understanding of Facebook, Instagram, TikTok, LinkedIn and other media
- Ability to tap into moments of trends, passionate about use of highlights, reels, IGTV
- Excellent communication skills with internal stakeholders
- You must have paid media/advertising experience
Specifics Duties & Responsibilities
In a typical week, you will:
- Monitor all social media channels
- Create, edit, schedule, and publish content across all platforms
- Provide insights and reporting of channels performance
- Copywrite for organic and paid posts
- Lead social media meetings
- Stay informed about trends and tools in social media, marketing, technology, and advertising
- Manage requests and relationships with influencers and media
- Engage and respond to consumer questions and comments
Key Responsibilities include:
Channel management
- Community management of all social channels (Instagram, TikTok, Facebook)
- Sharing main channel content across secondary platforms (YouTube, Pinterest, etc.)
- Uploading and creating/briefing social content
- Weekly and monthly reporting to analyse campaign and BAU activity results.
- Create engaging content for all social media channels
- Assisting with social content shoots when required
- Contributing ideas in team brainstorms
- Create and manage a social content calendar
Copy writing
- Management of updating anihana’ s blog content
- Copywriting for social and digital channels (social captions, banners, EDM)
- Creation and distribution of EDMs for all projects
Community building
- Assisting with social and influencer send outs when required
- Create and drive initiatives to build database numbers
- Assisting with User Generated Content and influencer content management
Customer service
- Management of customer service enquiries over all social media channels
- Overseeing the customer service inbox and responding to enquiries.
Relationships
- Reporting to – Marketing Manager
- Supporting – Sales and Marketing Team
- In the family – Customers, Agencies, Creative team (Double Lux)
Location
- Flexible work from home – 2 days a week if required
- 40 hours a week
- Requires travel to third party agencies and manufacturers when required
- Some out of hours community management may be required (eg events)
Perks
- Company phone provided to film content
- Product allowance
